Utrecht – The Netherlands, November 13, 2023

Around 500 exhibitors from 50 different countries are ready to show case their products and services, next to a rich conference program with more than 80 industry Experts

The anticipation is building as VIV MEA 2023, the fourth edition of the International Feed-to-Food trade show for the Middle East and the African region, gears up for its grand return to Abu Dhabi from November 20 to 22, 2023. After two years since its successful last edition, the show joins forces with Horti Agri Next (HAN) MEA, expanding the value chain from Seed to Food and the industry’s response to reconnect in person and nurture valuable business relationships is more than positive.

The animal farming, agricultural, and horticultural sectors in the MENA region are witnessing a transformation at an unprecedented pace. Against this backdrop, VIV and HAN MEA 2023 are expected to emerge as focal events within the Abu Dhabi Agriculture Food and Security Week.


Animal Protein Production meets Cultivation: A Fusion of Possibilities

The co-location of VIV MEA and HAN MEA 2023 offers a unique opportunity to explore the entire agribusiness industry’s spectrum. The events emphasize the interconnectedness of animal production, precision farming, rural cultivation, and advanced horticultural techniques. By showcasing how advancements in one sector can catalyze innovations across the entire food production supply chain, the two trade shows hold particular significance in a region striving to enhance food self-sufficiency.


Key Highlights

FoodTech Transition Square: An-all-new addition to the event, the FoodTech Transition Square in Hall 6 will host a series of sessions, including the AgritectureXchange panel discussions led by Agritecture CEO, Henry Gordon-Smith, as well as speed dating with roundtables session on the first day, and a special program organized by the Abu Dhabi Agriculture Food and Safety Authority (ADAFSA). HubOrange, the Dutch Poultry Center, Dutch Green House Delta, and many other industry
leaders will also contribute with vibrant sessions throughout the three days.


Aquafeed Extrusion & Nutrition Conference: On the 19th of November in the room Capital Suite 13 of ADNEC, a one-day conference organized by Perendale Publishers will focus on the topics of the production and extrusion of aquatic feed along with the nutrition and farming for fish and shrimps. The theme of the conference is ‘Aquafeed development and investment’ and it will provide knowledge, solutions, and research for everyone in the aquaculture industry.


Poultry Marketing Round Table (PMRT): For its 3rd edition, MEAP, WATT Global Media and VIV gather academics, technicians, poultry producers, governors, and end consumers in a Round table to discuss and come up with solutions and clarifications to anticipate to future uncertainties. Although
what comes next cannot be fully predicted, based on the present information, it is expected that smart cities, smart marketing, smart farming, and as a result also “smart” problems are on the near future road.

For a detailed schedule of sessions and titles, please visit


Cultivating Connections: Horti Agri Next MEA 2023

The first edition of HAN MEA 2023 offers a unique opportunity for attendees to delve into the world of advanced horticulture. The event explores precision growing, smart irrigation, vertical farming, and more, fostering collaborative connections between researchers, growers, and technology providers to drive the horticultural industry forward.


Taking Action: 7 Days Left

By completing the online registration before the show starts, attendees can save time onsite, have a chance to register for the conferences and panel discussions of their choice and plan their visit efficiently. This streamlined process maximizes the value for participants, enabling them to absorb every insightful session, forge valuable connections, and explore innovative solutions. To register for the events online go to or


For media inquiries and further information, please contact:
Lida Kokkini – Senior Marketing Manager VNU Europe

About VIV worldwide | VIV worldwide is the business network linking professionals from feed to food, offering boundless opportunities to the animal protein supply chain players. VIV worldwide developed with dedication a network through 40 years of experience and interactions with the industry, making it the leading platform for some of the most promising markets of the world.

About Horti Agri Next (HAN) | Horti Agri Next (HAN) is the trade show showcasing the latest products, innovations, and advancements in horticultural food production, landscaping, controlled environment practices, environmental conservation, and agriculture. HAN brings together industry professionals and experts from around the world to exchange knowledge and expertise in the fields of arable land planting, horticulture, crop harvesting and processing, land and water resource management, cutting-edge enhancing technologies and more. Visit

About VNU Europe | VNU Europe is a subsidiary company of Royal Dutch Jaarbeurs with its base in Utrecht, at the heart of the Netherlands and only 30 minutes from Amsterdam. The VNU Europe office is located within the extensive Jaarbeurs complex. The international team of VNU Europe is wholly involved in the agrifood sector focusing on the organization of worldwide industry events such as VIV and Horti Agri Next. For more information, visit


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